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The Only 2026 New Year Rebrand Guide You Need:
If your feed is anything like mine, it's inundated with posts "Here's how to rebrand in the new year" "2026 is your year to reinvent yourself" and as your resident 10+ year beauty vet & self-proclaimed Permanent Hottie... I figured it was long past time for me to drop my guide to your best year yet. If I were to want a New Year's reset, here's exactly what I would do:


2026 Is the New 2016: Past Beauty Trends I’d Keep (and Definitely Leave Behind)
The people YEARN for 2016 - and I want to dissect the inescapable beauty trends of that year. How would they hold up today? Should some of these make a comeback, or should most of these remain 6 feet under, only to be remembered in the cringiest corners of our memory recesses? I'll be the judge of that.


The Best of 2025 - and a Stellar 2026 Ahead
Diving into the biggest milestones from last year, both personally & professionally. Introducing the first annual "Cherry Globes": aka, my take on a beauty & skincare awards list that merges Allure Beauty with The Golden Globes - and a dash of The Razzies. We'll unpack, in my opinion, the best of, worst of and everything in between. Read to discover the highs and lows of the 2025 beauty space!
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