The Hottest Skincare Trends of 2025 you NEED to Know About
- Nicole Blankenship
- May 1
- 4 min read
The skincare industry has become a force to be reckoned with, especially post-Covid. Trends seem to pop up more frequently than ever, and 2025 is looking to be no different. And despite being dubious of some trends (looking at you, beef tallow 🥴) - even I can’t deny that I’m a fan of these 5 trends. Innovation, science-backed treatments, and holistic beauty is looking to dominate the aesthetic space in 2025 and I, for one, am HERE for it.
As a Permanent Makeup artist, I alwaysss keep an eye on what's trending so I can help my clients stay ahead of the curve. Buckle up & lock in - without further ado, here are the hottest skincare trends of 2025 you’ll want to know about:
Oxygen Facials
Oxygen facials are set to dominate this year, and O-MG (periodic table joke; please laugh) I could not agree with this rise in recognition more. This type of facial expertly delivers a blast of highly concentrated oxygen directly into the skin, often combined with customized serums to hydrate, plump, brighten & more. With a whopping 600% increase in popularity, it’s clear that oxygenated skin is IN.
I’m excited to say that we just acquired the Glo2 Oxygen Facial System here at The Brow Project! This facial uses a clinically backed 4- in-1 technology:
Radio Frequency | Controlled thermal energy is sent into the dermis, stimulating collagen remodeling, elastin production, and tissue tightening
OxyPod Treatment | A patented effervescent capsule combining high-quality botanicals, vitamins, and minerals to trigger a Bohr Effect - a natural physiological response that draws oxygen to the skin from within.
LUX (Lite Ultrasound Experience) | This stimulates cell renewal, enhances active absorption, and boosts blood circulation with micro-vibrations.
Detox (Lymphatic Massage) | A technique that reduces puffiness and improves lymphatic drainage. The result is fresh and dewy skin immediately post-treatment, with zero downtime.
Booking will be available soon - be sure you're following us on Instagram or subscribed to our emails to be the first to know when scheduling is available!
Regenerative Aesthetics
2025 is the year of healing from within. Regenerative aesthetics focuses on treatments that work with your body’s natural biology to stimulate healing and rejuvenation. Think PRP (platelet-rich plasma), exosome therapy, stem cell-based treatments, and advanced peptide serums. These cutting-edge options not only improve skin quality over time but also promote cellular health and longevity.
Laser Treatments
Laser technology just continues to grow & dominate the aesthetics world, and PICOSure Pro laser treatments are proving to be one of the industry leaders.
With a 157.5% spike in popularity, PICO lasers are being used not just for tattoo and PMU removal, but also for skin rejuvenation, pigmentation correction, and collagen stimulation.
It's fast, effective, and no-downtime (recognizing a pattern with the skin-focused treatments we offer at TBP?) It’s a true go-to for anyone wanting to refresh their skin with quick, impactful results.
RF Microneedling
If you’re serious about texture, tone, and tightening, Radiofrequency Microneedling is the gold standard. With nearly a 188% surge in popularity, this treatment combines the power of microneedling with RF energy to boost collagen production and tighten skin at a deeper level. It’s a favorite among clients who want dramatic results in both texture & collagen stimulation.
Inner & Outer Skincare Nourishment
Colostrum, Sea Moss & NAD - oh my! The glow-up isn’t just done at the spa or with topical products anymore, but from the inside out. 2025 is all about holistic skincare, where not just what you do or what you apply, but also what you eat, drink & supplement plays a major role in your skin’s health. Colostrum, NAD, adaptogens, skin-loving vitamins (like A, C, and E), gut health products & many, many more supplements are becoming top-shelf mainstays in beauty routines. Combined with topical skincare and treatments such as those mentioned above, it’s the ultimate recipe for a glowing, healthy you.
My one word of warning here would be to choose your supplements wisely. The wellness industry is experiencing rapid growth, and unfortunately, regulations have failed to fully keep up with this exponential pace. The quality of product out there varies drastically (*cough* cough lemme gummies & Bloom Greens Powder) , so I beg you to do your research before investing your money (and potentially putting your health on the line) into anything. And of course I recommend consulting with your primary care provider before adding any supplement into your lineup.
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Final Thoughts
The TL;DR? I see you, 2025. I really can’t be mad about any of these trending - they're all science-backed, results-driven and built for longevity. These trends extend far beyond a fleeting moment - these are all timeless in my mind. Whether you’re looking to try the latest in laser technology or simply want to nourish your skin from the inside out, 2025 has something for everyone.
The future of skincare is about personalization, science, and synergy—and I’m here for it.
