The explosion of permanent makeup (PMU) brows - whether that be powder brows, nano brows, microblading, and hybrid techniques - has made it easier than ever to find an artist. But it has also made it easier to accidentally book someone who, respectfully, is not going to give you the natural, safe and/or desired result you're looking for. If you’re considering PMU brows, here are the things I always recommend looking for before choosing an artist.

If your feed is anything like mine, it's inundated with posts "Here's how to rebrand in the new year" "2026 is your year to reinvent yourself" and as your resident 10+ year beauty vet & self-proclaimed Permanent Hottie... I figured it was long past time for me to drop my guide to your best year yet. If I were to want a New Year's reset, here's exactly what I would do:

The people YEARN for 2016 - and I want to dissect the inescapable beauty trends of that year. How would they hold up today? Should some of these make a comeback, or should most of these remain 6 feet under, only to be remembered in the cringiest corners of our memory recesses? I'll be the judge of that.

If you're on a similar trajectory to me, I'm not gatekeeping: here's everything I've done this year to soften my look, transition it into something lower-contrast and fully enter my #softgirlera. Hello Tattoo Removal, bye bye regretful ink.

After a decade of overfilling, overlining, overfiltering, and flat-out overdoing it, the new wave is here: maximalism is being replaced with subtle refinement, correction over camouflage, and enhancement over extremes.

You're wondering it - I've probably been asked it. Having been in this industry as a Permanent Makeup artist as long as I have, I've...

Look no further for your ultimate guide to the hottest 2025 Skincare, Beauty & Wellness Trends. These are the 5 can't-miss trends you NEED to know about.

With Spring in full bloom, that means it’s time for a little refresh… not just for your home, but for your beauty routine, too. As a PMU...

We recently introduced Brow Tone - aka, a revolutionary service powered by the PICOSure Pro Laser designed to lighten, brighten, and...

Discover the differences in the hottest brow trends in permanent makeup 2025

Nano brows are taking to pmu world by storm, but wtf are nano brows?

The Brow Project was featured in Anna Mae Groves’ guide as a trusted destination for expert microblading and natural, flawless brows.

The Brow Project was featured in Mentors Collective for its expert microblading and natural, flawless brow results.

Pre and post-care is key to flawless brows! Follow these simple steps to prep, heal, and keep your brows looking amazing for longer.

Dallas Texas best permanent makeup studio featuring modern and natural techniques.

In the realm of beauty, 3D microblading stands out as a game-changer for achieving natural-looking eyebrows. Unlike traditional methods, 3D

nanoblading is the hottest trend to hit the pmu industry in 10 years.